App Tracking Disallowed by 96% of iOS 14.5 Users in the U.S. [Chart]

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Posted May 7, 2021 at 1:48pm by iClarified

Just 4% of users in the U.S. are allowing App Tracking following the launch of iOS 14.5, reports Flurry Analytics.

Until now, apps have been able to rely on Apple’s Identifier for Advertiser (IDFA) to track users for targeting and advertising purposes. With the launch of iOS 14.5 this week, mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data. With opt-in rates expected to be low, this change is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide.

Despite screens urging users to Allow app tracking, it seems that nearly all users in the U.S. have chosen not to. The numbers are a bit higher worldwide with around 11% of users opting in.

As of May 6, around 5% of iOS 14.5 users worldwide have 'Restricted' app tracking versus 3% in the U.S. That means developers cannot ask those users to allow app tracking.

Take a look at the charts below for more details...

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App Tracking Disallowed by 96% of iOS 14.5 Users in the U.S. [Chart]

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NoGoodNick - May 7, 2021 at 10:28pm

The heck with your ‘no one’s signing up’ nonsense. Out of four separate Apple devices, not a single one has yet prompted me to allow anything, and the activation is permanently grayed out. Don’t whine about low acceptance rates when the implementation is this sloppy and haphazard. This is purely a programming and quality control rather than a ‘user resistance’ issue, but the fact that no one’s even considering the central issue means no one’s ever going to resolve the central undying issue!

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