New Intel CEO Says Company Must Deliver Better Products Than 'Lifestyle Company' Apple

Intel may delay its decision on how to fix the company's manufacturing woes in order to give incoming CEO Pat Gelsinger time to weigh in on the decision, reports The Oregonian.

The chipmaker committed to investors in October that it would make that decision by the time it announced its fourth-quarter financial results, saying that would leave just enough time to make the switch in time to produce the new chips by its target date in 2023. That announcement is scheduled for next Thursday. But with Gelsinger’s surprise hiring Wednesday – he starts work on Feb. 15 – the chipmaker wants to give him time to weigh in. That’s according to an account of a Thursday all-hands meeting provided to The Oregonian/OregonLive by Intel employees. The company said it still wants to make the decision “as quickly as possible.”

“We expect to make that decision very soon,” outgoing CEO Bob Swan told employees at the meeting on Thursday, “but we’re going to do it with Pat.”


Intel has suffered major setbacks in manufacturing its 14nm, 10nm, and 7nm chips. The company must now decide whether or not to outsource some or all production to rival manufacturers in Asia such as TSMC. Of course, this decision has major implications for Oregon where Intel employs 21,000 workers.

Gelsinger told employees that, "We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino" makes. "We have to be that good, in the future," he added.

Apple recently ditched Intel's processors in favor of its own custom ARM-based processors which offer superior performance. The new M1 Macs can be ordered here:
● 13-inch MacBook Air with M1 Chip
● 13-inch MacBook Pro with M1 Chip
● Mac mini with M1 Chip

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