Apple Dominated Christmas Day Smartphone Activations With iPhone Taking 9 of the Top 10 Spots [Chart]

Apple dominated Christmas Day smartphone activations in the United States with iPhone devices taking nine of the top ten spots, reports Flurry Analytics.

As expected, this year's smartphone activations were down 23% year-over-year, likely due to the financial hardships caused by COVID-19. Despite this Apple appears to have had an excellent year led by the iPhone 11 which saw the most activations of any smartphone on Christmas Day.

Apple iPhone devices took nine of the top ten spots, with LG’s budget K30 the only other manufacturer to make the list. Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR. This year’s most premium device, the iPhone 12 Pro Max takes third place. Typically, Apple’s highest-end devices surge at launch as early adopters rush out to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model—this year the iPhone 12—typically gains in popularity. But as we reported in an earlier post, the iPhone 12 Pro Max had the strongest launch week out of any Apple iPhone device in the past three years, indicating a strong and long-lasting demand for their most premium smartphone.


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