November 19, 2024
Apple Watch Series 5 Was North America's Best Selling Smartwatch in Q2 2020 [Chart]

Apple Watch Series 5 Was North America's Best Selling Smartwatch in Q2 2020 [Chart]

Posted September 4, 2020 at 4:00pm by iClarified
The Apple Watch Series 5 was the best selling smartwatch in North America during Q2 2020, reports Canalys.

The value of North America's wearable band market in Q2 2020 remained flat year-on-year at US$2 billion, despite shipments growing 10% annually. The average selling price declined 11% to US$235 due to a boom in low-end activity trackers and 30% year-on-year growth for Apple Watch Series 3.

Notably, North America was only one of two regions to grow quarter-on-quarter. Budgeting, likely due to COVID-19, resulted in remarkable growth among lesser known brands of activity trackers.


Canalys Analyst Vincent Thielke commented, “Americans invested heavily in sub-US$50 trackers during the pandemic to stay accountable for the greater amount of time spent at home. Amazon’s Q3 introduction of the Halo tracker was timely, following two back-to-back quarters of strong activity tracker sales. Subscription-based companion apps helped Fitbit and less-familiar players like Whoop better differentiate themselves against the vast array of devices sold online. Turnkey service offerings proved a surprising pandemic winner as social distancing discouraged personal trainers and exercising in close proximity to others.”

Apple captured 37.6% of the market in Q2 2020, significantly more than Fitbit at 19.3%. More details can be found in the charts below!

You can purchase an Apple Watch Series 5 on sale starting at $384.99 and an Apple Watch Series 3 starting at just $169.

Read More



Apple Watch Series 5 Was North America's Best Selling Smartwatch in Q2 2020 [Chart]

Apple Watch Series 5 Was North America's Best Selling Smartwatch in Q2 2020 [Chart]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (1)
You must login or register to add a comment...
McApple1
McApple1 - September 4, 2020 at 6:22pm
Yet another day of Mukai eating his own words! lol
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sonoma
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS