Consumers Spent a Record $2.1 Billion on iPad Apps Last Quarter [Chart]

Quarterly first-time downloads of apps for Apple's iPad saw year-over-year growth in Q1 2020 for the first time since Q4 2013 and total new app installs reached its highest level since Q3 2016, reports Sensor Tower.

Driven by a surge in use and adoption of the device during the COVID-19 pandemic, quarterly first-time downloads of apps for Apple’s iPad surpassed 1.1 billion worldwide in Q1 2020, marking the first year-over-year growth in this metric since the fourth quarter of 2013 and a 40 percent increase from Q1 2019. At the same time, Sensor Tower Store Intelligence data reveals that quarterly global consumer spending in iPad apps saw its largest Y/Y increase since Q4 2014 at 16 percent, while crossing the $2 billion threshold for the first quarter ever.




Customer spending on iPad apps reached a record high of $2.1 billion, six years after surpassing the $1 billion mark. Sensor Tower estimates that 76% of this, approximately $1.6 billion, came from games.

U.S. consumers contributed the majority of last quarter’s record total, spending approximately $893 million in iPad apps. This was 15 percent more than U.S. App Store users spent in iPad apps during Q1 2019. About $335 million of last quarter’s iPad app spending came from users in China, the second largest contribution to the platform’s quarterly revenue in Q1 and a figure 43 percent greater than the $235 million they spent in Q1 2019. As we witnessed with downloads, Education saw the sharpest Q/Q increase among iPad categories in terms of spending worldwide, increasing 35 percent over Q4 2019 to about $92 million.

Apple's iPad is a great device for education and entertainment, especially if you're stuck at home during the COVID-19 pandemic. Global tablet shipments are expected to surge 45% this quarter. Apple's current lineup of iPads includes the 12.9-inch iPad Pro ($963.29), 11-inch iPad Pro ($798), 10.5-inch iPad Air ($469), 10.2-inch iPad ($329), and 7.9-inch iPad mini ($384).

More details in the full report linked below...


Read More