Apple is Fortunes Most Admired Company

The iPod and iPhone creator tops Fortune's annual list of America's Most Admired Companies this year.

It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?

His pitch, as he leveraged the success of the iPod, was very simple: Apple products work, and if you buy more than one, they work better.


Fortune has ranked Apple using the following criteria:
Innovation 1
People management 1
Use of corporate assets 3
Social responsibility 5
Quality of management 3
Financial soundness 3
Long-term investment 3
Quality of products/services 1

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