Apple Updates App Store Review Guidelines to Allow Push Notification Ads, Ban Most New Dating Apps, More

Apple has updated its App Store Review Guidelines for the first time this year.

The App Store is dedicated to the best store experience for everyone. To continue providing a safe experience for users and help you successfully develop apps that are secure, high-quality, reliable, and that respect user privacy, the App Store Review Guidelines have been updated. The changes impact replies to reviews, spam, push notifications, Sign in with Apple, data collection and storage, mobile device management, and more.

Apple has now classified dating apps as Spam and will reject them unless they provide a 'unique, high-quality experience'.


4.3 Spam
Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Developer Program.

Advertising is now allowed in push notifications as long as the user has opted in.

4.5.4 Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges.

Any app that provides the option of a third party sign-in service must now offer Sign in with Apple. Previously, this only applied to apps that exclusively relied on third-party sign-in services.


4.8 Sign in with Apple
Apps that use a third-party or social login service (such as Facebook Login, Google Sign-In, Sign in with Twitter, Sign In with LinkedIn, Login with Amazon, or WeChat Login) to set up or authenticate the user’s primary account with the app must also offer Sign in with Apple as an equivalent option. A user’s primary account is the account they establish with your app for the purposes of identifying themselves, signing in, and accessing your features and associated services.

Apps in highly regulated fields like banking must now be submitted by a legal entity, not by an individual developer.

5.1.1 (ix) Apps that provide services in highly-regulated fields (such as banking and financial services, healthcare, and air travel) or that require sensitive user information should be submitted by a legal entity that provides the services, and not by an individual developer.

MDM apps can now use third party analytics but only in relation to app performance and not to track any user data.

5.5 Mobile Device Management
Mobile Device Management Apps that offer Mobile Device Management (MDM) services must request this capability from Apple. Such apps may only be offered by commercial enterprises (such as business organizations, educational institutions, or government agencies), and in limited cases, companies using MDM for parental control services or device security. You must make a clear declaration of what user data will be collected and how it will be used on an app screen prior to any user action to purchase or otherwise use the service. MDM apps must not violate any applicable laws. Apps offering MDM services may not sell, use, or disclose to third parties any data for any purpose, and must commit to this in their privacy policy. In limited cases, third-party analytics may be permitted provided that the services only collect or transmit data about the performance of the developer’s MDM app, and not any data about the user, the user’s device, or other apps used on that device. Apps offering configuration profiles must also adhere to these requirements. Apps that do not comply with this guideline will be removed from the App Store and you may be removed from the Apple Developer Program.

You can find the updated App Store Review Guidelines at the link below...

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