iPhone Shipments Fell 14.6% YoY in Q2 2019 [Report]

Apple's iPhone shipments for the second quarter of 2019 are estimated at 35.3 million units, down 14.6% from a year ago, reports IHS Markit.

Global smartphone shipments were also down in Q2, marking the seventh consecutive quarter of year-over-year declines.

Smartphone shipments declined to 331.2 million units in the second quarter of 2019, down 3.6 percent from the same period last year, according to preliminary data from the IHS Markit Smartphone Intelligence Service. This continued the long losing streak for smartphone shipments, which haven’t increased on a year-over-year basis since the third quarter of 2017. The decline in shipments in the second quarter was widespread, with only four brands among the top-10—Samsung Electronics, Huawei, OPPO and TCL Alcatel—attaining year-over-year growth during the quarter.


The Huawei ban wasn't in effect for the full second quarter, limiting its impact on results. The company shipped 58.7 million smartphones in Q2, up 8% from the Q2 2018. However, Huawei's performance in Q3 is expected to suffer from the ban.

Samsung was the top ranking manufacturer in the quarter. It increased shipments 6% year over year to reach 75.1 million units.

Apple's shipments fell 14.6% from 41.3 million units in Q2 2018 to 35.3 million units in Q2 2019.

Apple continues to be more aggressive with its promotional activities, but still faces two key challenges: super-premium pricing for its latest models and insufficient price elasticity in its older models to drive significant additional shipments of two-to-three-year-old devices. Apple announced that its iPhone revenue declined 11.8 percent in the second quarter compared to a year earlier, largely due to increasing trade-in promotions in many markets.


Check out the chart below and hit the link for more analysis of the second quarter.

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