DIRECTV NOW is Getting Rebranded as 'AT&T TV NOW'

AT&T has announced that it is rebranding DIRECTV NOW as AT&T TV NOW. Additionally, the company says it will pilot 'AT&T TV', an all-new connected TV experience with no satellite needed in select markets this summer.

As we roll out this new experience later this summer, current DIRECTV NOW customers will also see a new name—AT&T TV NOW—appear on their screen. Our DIRECTV NOW subscribers will simply need to re-accept the terms of service and their streaming will continue as usual without interruption.

Both the AT&T TV and AT&T TV NOW experiences will be accessed through the same AT&T TV app either on mobile or television.


In the coming weeks, the AT&T TV app will be available for download across various app stores. Current DIRECTV NOW customers will see this update automatically on their devices.

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