Apple Acquires PullString Startup That Creates Voice Apps Powered by Conversation AI

Apple has acquired PullString, a startup that helps users create voice apps that are powered by conversational AI, according to an Axios report.

At PullString, we strive to help people talk effortlessly with the technology that surrounds us. Working at the intersection of creative expression and artificial intelligence, we provide companies with the leading solution to collaboratively design, prototype and publish highly engaging voice applications. Our solution, PullString Converse, has powered millions of conversations and successfully supported the largest, branded experiences in the market.

PullString has raised around $44 million in venture capital from firms like CRV, Greylock, True Ventures, Khosla Ventures and First Round Capital. Founded in 2011 by former Pixar executives, it's known for powering interactive voice apps for toys like Hello Barbie.


Axios reports that the upfront deal value is about $30 million plus around $10 million in possible earn-outs for management. Apple has yet to comment on the acquisition.

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