U.S. iPhone Users Spent an Average of $79 on Apps in 2018 [Chart]

iPhone users in the U.S. spent an average of $79 on apps in 2018, 36% up from $58 in 2017, according to a Sensor Tower report via TechCrunch.

The increase is being attributed to Apple's push to get more developers to build subscription-based apps. While over half of the per device average is mobile gaming, substantial growth occurred in categories where subscription-based apps top the charts.

As usual, mobile gaming continued to play a large role in iPhone spending. In 2018, gaming accounted for nearly 56 percent of the average consumer spend — or $44 out of the total $79 spent per iPhone. But what’s more interesting is how the non-gaming categories fared this past year. Some categories — including those where subscription-based apps dominate the top charts — saw even higher year-over-year growth in 2018, the firm found.


Entertainment apps grew spend per device by 82% to $8 in 2018. Lifestyle was up 86% to $3.90. Health & Fitness grew 75% year over year to $2.70. Music and Social Networking apps both grew 22%.

Check out the charts below for more details and hit the link for the full report.

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