Apple iPad Pro and iPhone X Win 2018 Display Industry Awards

The Society for Information Display (SID) announced today that the Apple iPad Pro and Apple iPhone X are both winners of its 23rd annual Display Industry Awards.

To be considered for a 2018 Display Industry Award, a product had to be available for purchase during the 2017 calendar year. The seven winners, divided into three categories, were chosen by a distinguished panel of experts who evaluated the nominees for their degree of technical innovation and commercial significance, in addition to their potential for positive social impact.

The 'Display of the Year' award is granted to products with the most significant technological advances and/or outstanding features. The winners were Apple's iPad Pro Display and Sharp's 70-inch 8K LCD TV.


Apple's newest iPad Pro displays feature the company's innovative ProMotion technology, developed to enhance visual performance. Available in 10.5-in. and 12.9-in. sizes, both tablets offer the same pixel density of 264 pixels per inch (ppi), corresponding to 3.7 million and 5.6 million pixels, respectively. They deliver adaptive screen-refresh rates ranging from 24 to 120 hertz (Hz) – the first displays in mainstream consumer products to do so. The 120-Hz refresh rate supports fluid scrolling, excellent response to touch via a finger or Apple pencil, and smooth motion content. The ProMotion display technology is enabled by a new, high-performance oxide thin-film transistor (TFT), as well as newly engineered liquid-crystal materials and advanced photoalignment materials.

The 'Display Application of the Year' award is granted for novel and outstanding applications of a display, where the display itself is not necessarily a new device. The Apple iPhone X and LG Display UHD Crystal Sound OLED were awarded in this category.

The iPhone X is the first product in Apple's iPhone series to fulfill the vision of a smartphone that is entirely screen, with no physical elements, keyboards or dedicated function buttons. With iPhone X, the lingering button on the face of the phone is eliminated, and the display becomes the primary element for all interaction, allowing the display to flow and entirely fill the face of the iPhone. The
5.8-in. Super Retina display features resolution of 458 ppi and is the first OLED panel to match the standard set by prior iPhone generations, delivering striking colors, true blacks, a million-to-one contrast ratio and superior, system-wide color management. The HDR display supports Dolby Vision and HDR10, which together serve to further heighten the image quality of photo and video content. In addition, True Tone dynamically adjusts the white balance of the display to match surrounding light for a more natural, paper-like viewing experience.

The winners will be recognized during an awards luncheon on Wednesday, May 23rd, as part of Display Week, to be held this year at the Los Angeles Convention Center, May 20-25.


More details at the link below.

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