Samsung Announces Bixby 2.0

Samsung today announced Bixby 2.0, a reinvention of its personal assistant which comes just seven months after it introduced the first generation assistant.

Bixby 2.0 will be ubiquitous, available on any and all devices. This means having the intelligence of Bixby, powered by the cloud, act as the control hub of your device ecosystem, including mobile phones, TVs, refrigerators, home speakers, or any other connected technology you can imagine. Soon, developers will be able to put their services on any and all devices and will not have to reinvent their services each time they support a new device.

The second generation assistant is said to have enhanced natural language capabilities for more natural commands and complex processing. It will get to know you and members of your family, tailoring its responses and actions accordingly.


Samsung says Bixby 2.0 will be open:

We know Samsung cannot deliver on this paradigm shift by ourselves - it can only happen if we all, across all industries, work together, in partnership. With Bixby 2.0, the doors will be wide open for developers to choose and model how users interact with Bixby in their services across all application domains e.g., sports, food, entertainment, or travel – the opportunities are truly endless.

Starting today a beta program with Bixby SDK will be available to select developers. Over time more participants will be added and eventually the Bixby SDK will be available to all developers.

Bixby 2.0 will ultimately be a marketplace, for intelligence. A new channel for developers to reach users with their service, not just on mobile devices, but through all devices. Over time, we will rollout variety of revenue models to maximize our partners’ business opportunities in this new paradigm. Hopefully making it as fruitful as the move from feature to smartphones was for our partners.


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