Amazon Unveils New Fire TV With 4K to Rival Apple TV 4K

Amazon has announced an all-new Fire TV featuring 4K Ultra HD, High Dynamic Range (HDR), and Alexa Voice Remote.

Forty percent more powerful than Fire TV Stick, the next generation of Amazon Fire TV works seamlessly with 4K Ultra HD or HDR compatible TVs giving you true-to-life picture quality and sound with vivid colors, 60 fps, HDR, and Dolby Atmos audio—all for just $69.99.

Support for the Dolby Atmos surround sound format is notable, as the Apple TV 4K currently does not support it; although, Apple says support for Atmos will come eventually.


“The all-new Fire TV delivers a great entertainment experience with the best picture quality on a Fire TV, 4K Ultra HD, HDR, and an unbeatable selection of content – all at an affordable price,” said Marc Whitten, Vice President, Amazon Fire TV. “With Alexa, the new Fire TV makes it easier to navigate content and discover great movies and TV shows, all by using your voice.”

Features:
● Powerful performance in a compact size
Get smooth and responsive performance with a 1.5 Ghz quad-core processor and dual-band 802.11ac Wi-Fi. Plus, the all-new Fire TV comes with 2GB of memory and 8 GB of storage in a new design that fits seamlessly behind your TV.

● Brilliant 4K picture quality
Experience true-to-life picture quality from thousands of immersive 4K Ultra HD titles from Amazon Video, Netflix, and more when connected to a 4K Ultra HD or HDR compatible TV.


● Do more with your voice
Coming soon, customers will have an even better hands-free content experience on Fire TV. We’re continuing to work with partners like Hulu, SHOWTIME, Sony’s PlayStation Vue, CBS All Access, NBC, Bravo, CNBC, and NBC News to add increased app functionality that lets you use your voice to rewind, fast forward, and play content with commands like "Alexa, change the channel to NBC in Hulu” or "Alexa, play Ray Donovan in SHOWTIME.”

● Access even more content
Fire TV connects you to a world of streaming entertainment, with access to tens of thousands of channels, apps, and Alexa skills. You can watch over 500,000 TV episodes and movies from Netflix, Hulu, HBO, SHOWTIME, STARZ, Amazon Video, and more. In addition, enjoy live TV with subscriptions to Hulu, Sling TV, DIRECTV NOW, Sony’s PlayStation Vue, CBS All Access, and Amazon Video.

● Easy to set up and use
Fire TV easily connects to your HDTV’s HDMI port. Simply plug it in, turn it on, and get ready to stream in 4K Ultra HD. Connect via Wi-Fi or directly from your router using the optional Amazon Ethernet Adapter and start streaming your favorite content. Fire TV is also working with leading partners to have single sign-on added to TV Everywhere apps like ESPN, NBC, ABC, Disney Channel, AMC, CNNGo, Food Network, E!, Freeform, USA, and more allowing you faster access to the content you love most.

● Go beyond streaming
With Alexa, Amazon Fire TV can control smart home enabled lights, thermostats, and other compatible devices. Plus, play music, view camera feeds on your TV, check the weather, and more. Starting today, smart home camera support is available on all Fire TV devices and second-generation Fire TV Stick devices in the U.S. Simply say, “Alexa, show the nursery camera” to view the feed on your TV. Smart home camera support on Fire TV currently works on a range of devices from companies including Arlo, Ring, Nest, and August.



Availability
Amazon Fire TV is available for pre-order on Amazon in the U.S. for $69.99 and will start shipping on October 25. For a limited time, customers can get the all-new Fire TV and Echo Dot together for $79.99 or the Fire TV Stick and Echo Dot together for $59.99—a 33 percent savings. Eligible customers who purchase and activate the all-new Fire TV by November 15, 2017 will also receive two months of Hulu (Limited or No Commercials), a one month trial of SHOWTIME, and a $10 credit to rent or buy content from Amazon Video– a value of up to $45.

Amazon has introduced a slew of new Echo devices. Check those out here!