Apple Acquires Israeli Facial Recognition Company RealFace [Video]

POST

MAIL

Posted February 19, 2017 at 4:00pm by iClarified

Apple has acquired Israeli facial recognition company RealFace, according to a report from Calcalist via Times of Israel.

The company was launched in 2014 by Adi Eckhouse Barzilai and Aviv Mader using artificial intelligence technologies developed in-house. It offered smart biometric login and aimed to make passwords redundant when accessing a device.

The Tel Aviv based company had raised $1 million prior to the acquisition and employed up to 10 people. It also released an app called Pickeez that used facial recognition to automatically choose a user's best photos from every platform they're on.

The deal, estimated to be worth a couple million, comes ahead of Apple's 10th anniversary iPhone. Recent rumors have suggested that Apple will switch from fingerprint authentication to some other form of biometric authentication such as a face scanner. Perhaps the company will use RealFace's technology for this feature.

Please follow iClarified on Twitter, Facebook, or RSS for updates.

Read More [via Elad]

Apple Acquires Israeli Facial Recognition Company RealFace [Video]

Follow iClarified

EliP - February 19, 2017 at 11:53pm

Looks like the BDS movement is triggered.

Reply · Like

@Comment - February 19, 2017 at 6:58pm

There is a jailbreak app that does far better than this crap

hamood_d10 - February 19, 2017 at 5:58pm

Apple innovation is gone they keep accuring these companies but no new innovation, RIP SJ

Bill - February 19, 2017 at 10:03pm

Innovation like exploding phones?

gaala - February 20, 2017 at 12:20am

i think there is one thing that's quite clear, an iPhone itself as the hardware side has nothing to offer, but somehow the brilliance of the iOS makes a shitty hardware work way better than many phones that are basically packin a full PC inside them, so i will keep on buying iphone because they work flawlessly but there are way to many features missing in comparsion to other companies

D4xM4Nx - February 20, 2017 at 12:34am

Hahaha this had in tears, not sure if exploding phones is innovative but sure as hell surprising

Bill - February 20, 2017 at 3:58am

No other company released a phone like that. So it's innovative in my books hahaha.

qa - February 20, 2017 at 12:04pm

They cant make this by themselves due to Patent issues from RealFace. Thats why buy the company for couple of million dollars and then get the team, technology and patents and go from there.