Live Blog of Apple's September 2016 iPhone Event

iClarified - 2016-09-07 12:03:35
It's over! Please follow iClarified on Twitter, Facebook, Google , or RSS for more details on all the products announced!

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Sia is up to perform new song.

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Tim Cook is back up.

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AirPods will ship in late October priced at $159.

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iOS 10 available on September 13th.

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28 launch countries and 30 more a week later.

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The iPhone 7 will be available to pre-order on September 9th and will launch in stores on September 16th. Starts at $649. Double the storage. 32GB, 128GB, and 256GB. Jet Black only comes in 128GB and 256GB. The iPhone 6s and 6s Plus will stick around with 32GB and 128GB storage levels. iPhone Upgrade Program expanded to the UK and China.

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We are watching a summary video of the iPhone 7.

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Phil Schiller is summarizing the iPhone 7's features.

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On average the iPhone 7 lasts about 2 hours longer than the iPhone 6s. The iPhone 7 Plus lasts about an hour longer than the iPhone 6s Plus.

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14 hours and 15 hours of Wi-Fi browsing for iPhone 7 and iPhone 7 Plus.

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Phil Schiller to talk about battery life.

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Heather Price co-founder of ThisGameStudio is up to talk about the horsepower of the iPhone 7.

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It will enable apps and titles that were not possible in mobile devices before.

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A10 fusion called the most powerful chip ever in a smartphone.

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New GPU is 6-core that is 50% faster than A9 and 3x faster than A8.

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10. Performance. New A10 Fusion chip. 3.3 billion transistors. 4-cores. two high performance cores that are 40% faster than A9 and 2x faster than A8. other two cores are high efficiency cores that run at 1/5 the power. New apple designed performance controller makes sure correct processor is running.

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9. Apple Pay. Launching new countries this fall including Japan. Felica support for iPhone 7 and Apple Watch Series 2 launches in October. Japan to get transit directions in October as well.

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Beats is also coming out with a new line of headphones. New Beats Solo3 Wireless. 40 hours of listening time. Powerbeats 3 Wireless. New active headphones. New Beats X line. Affordable and light.

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Dual optical sensors, W1 chip, microphone, dual accelerometers.

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You can use just one. No pairing, no buttons, no switching.

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Setup propagated with iCloud across all your devices.

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Connects to iPhone and Apple Watch when you open the case.

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5 hours on single charge. Case delivers 24 hours of battery life.

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Features new W1 chip that produces intelligent high efficiency playback.

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AirPods introductory video being shown narrated by Jony Ive.

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8. Wireless. It makes no sense to tether ourselves with cables to our mobile devices. Introducing AirPods.

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Three reasons: 1. Lightning can be adapted to 3.5mm. 2. Space in the iPhone's enclosure. Maintain ancient big connector doesn't make sense. 3. Vision of what the audio experience can be.

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Why remove headphone jack? The reason to move on comes down to one word. Courage.

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Lightning to 3.5mm adapter included in the box.

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We're taking the headphones to Lightning and we're including them in the box.

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7. EarPods. Moving to connecting earphones over Lightning. From the start we designed Lightning to be a great digital audio connector. There are now over 900 million Lightning connector devices.

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6. Audio. Stereo speakers. One at the top. 2x louder than iPhone 6s. Increased dynamic range.

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New version of Instagram to launch later this year.

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New filter pushes into parts of the color spectrum that are not accessible via RGB.

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Ian Spalter, head of design at Instagram, is up to talk about what they built to take advantage of the new iPhone's wide color gamut display. They have a new zoom UI for the iPhone 7 Plus.

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5. Retina HD Display. 25% brighter display, wide color gamut, cinema standard, color management, 3D Touch.

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Depth of field feature will be a free update later this year.

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New feature will bring shallow depth of field to iPhone 7 Plus. Subject in focus and background blurred. When we take a picture Apple uses the ISP to scan the scene and create a depth map. There is a new style of picture in the camera app called portrait that even provides a live preview of the background blur.

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You can drag button to zoom from 1x to 2x and go even further with digital zoom to 10x.

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With two cameras and two different lenses we can create a zoom feature built into the iPhone. New button in the camera app that says 1x when using the wide angle lens. If you tap it, you go to 2x and then you are using the telephoto lens.

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If that is the best camera what is left for iPhone 7. This is what we are doing with iPhone 7 Plus. There is now two 12MP cameras built for iPhone 7 Plus. One wide-angle one telephoto.

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Front camera also captures wide color capture and has auto image stabilization.

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7MP FaceTime HD camera.

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In iOS 10 you can now capture RAW. RAW camera API, Wide Color Gamut API.

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Live Photos now get stabilization, editing, capture api and editing api.

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4. Camera. New camera has optical image stabilization for up to 3x longer exposure, f/1.8 aperture lens, six-element lens, 12MP sensor that is 60% faster and 30% more energy efficient. True tone flash now has 4 leds, 50% more light. There is also a flicker sensor for artificial lighting detection. New image signal processor designed by Apple has twice the throughout of previous versions.

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3. Water and Dust Resistant. IP67 protection standard.

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2. Home Button. We've completely redesigned it to make it more responsive, reliable, and customizable. It's now force sensitive, solid state, works together with new generation taptic engine.

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There is a new 'Black' color. It also comes in gold, silver, and rose gold.

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1. Design. New 'jet black' finish that is high gloss. Stainless steel Apple logo. Subtle antenna bands.

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10 major new features.

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Phil Schiller is coming up to talk about the iPhone 7's features.

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Antenna embedded into enclosure. Camera housing sculpted out of aluminum body.

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"We have created a product that is the most deliberate evolution of our original founding design."

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Intro Video

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Here we go. "The world's most advanced mobile operating system deserves the world's most advanced smartphone and here it is!" It's the best iPhone we have ever created. This is iPhone 7.

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Cook is highlighting new features in Messages.

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This is the first time that Home Automation has been integrated into a major platform.

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We're about to launch iOS 10. Our biggest iOS release ever.

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Apple has sold over a billion iPhones.

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Tim Cook is back up to talk about the iPhone.

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Pre-order Apple Watch Series 2 on September 9th. watchOS 3 comes out on the 13th. Apple Watch Series 2 will launch on September 16th.

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Jeff is back to summarize. Apple Watch Series 2 will be priced at $369. Apple Watch Nike will also be 369. The original Apple Watch will get a dual core processor and will be called Series 1 and it starts at 269.

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The watch is available in four colors.

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The watch gives you access to Nike Run Club.

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"Are we running today?"

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Nike thinks the biggest hurdle to running is motivation. It will send notifications to try and get you to run that day.

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You get your distance and pace at glance. There is also advanced mode for people who need more detail.

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The watch gives you a shortcut that takes you straight into your run. You can also tell Siri to start a run.

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"It's been such a great partnership working with Apple."

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Announcing Apple Watch Nike . It's a watch designed specifically with runners in mind. Features perforated band, paired with lightweight aluminum case. Trevor Edwards, president of Nike is up to talk about the watch.

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Apple Watch Series 2: brighter, faster, waterproof. "We think Apple Watch is the ultimate device for healthly life. We expect it to be popular with everybody but we think it will be especially popular with runners. We wanted to do something special for them." Partnering with Nike.

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Partnering with Hermes to bring new watch bands and colors for Apple Watch Series 2.

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New white Apple Watch in ceramic.

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GPS capability is being demonstrated with viewranger hiking app.

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Apple watch series 2 has built in GPS chip.

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Apple watch series 2 display is 2x brighter.

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Dual-core processor up to 50% faster. GPU that delivers 2x the graphics performance.

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2nd-gen SiP processor.

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Apple watch will get more accurate over time.

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Two new workouts, pool swim and open water swim.

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Apple watch series 2 will calculate calorie burn for swimming.

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For Series 2 we redesigned the speaker system and at the end of your workout we use the speaker itself to eject the water.

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The first Apple Watch was splash proof and Apple Watch Series 2 is swim proof. Water Resistant 50 meters.

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Video introducing the Apple Watch Series 2.

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Apple introduces the next generation Apple Watch.

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Here's another shot of the iPhone 7 as Pokemon Go for Apple Watch is being demonstrated.

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Williams announces that Pokemon Go is coming to the Apple Watch.

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watchOS 3 was previewed in June. It brings Instant Launch, a new dock, easier watch face switching. There is new watch faces, improvements to Messages, activity sharing, a new Breathe app, and a handy SOS feature.

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Jeff Williams is up to talk about what's next with Apple Watch.

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Apple Watch is second only to Rolex in terms of revenue.

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Tim Cook is back up to talk about the Apple Watch.

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You can work from your Mac, iPhone, iPad or the web.

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Susan is demonstrating collaboration

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Today Apple announces real time collaboration for iWork

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Susan Prescott is up to talk about what's next with iWork.

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Apple is donating iPads to over 50,000 students.

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Tim Cook is back up to talk about Education.

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Apple has unveiled the iPhone 7 a bit early on Twitter! Check it out!

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Nintendo is demonstrating Mario gameplay on the iPhone

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Nintendo is bringing Mario to the App Store.

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The iPhone and the iPad are the world's most popular gaming devices. There are over 500,000 games in the App Store.

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App Store has generated 2x more global revenue than its closest competitor.

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106% YoY growth in downloads July through August.

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140 billion total App Store downloads.

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Tim Cook is on stage. "Good morning, thank you for joining us and welcome to San Francisco!"

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Pharrell has joined them singing Sweet Home Alabama.

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Tim Cook is doing Carpool Karaoke with James Corden!

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We are getting started!

iClarified - 2016-09-07 09:21:02
We will be providing coverage of Apple's September 2016 special event keynote beginning Wednesday, September 7th at 10:00am PST / 1:00pm EST.


The company is set to unveil a new iPhone 7, iPhone 7 Plus, and Apple Watch 2 at the event. For all the details on what we expect Apple to announce please click here.

Don't forget, you can also follow iClarified on Twitter, Facebook, Google , or RSS for updates.

iClarified - 2016-09-07 09:20:34