Apple Launches New 'Shot on iPhone' Campaign for the iPhone 6s [Photos]

Apple is launching a new 'Shot on iPhone' campaign for the iPhone 6s, reports Time. The campaign features 53 images from 41 amateur and professional photographers.

Notably, Apple is putting a focus on portraits this time with most of them capturing subtle, everday moments.

Erin Brooks was contacted by Apple after posting a picture of her three-year-old daughter on Instagram. “I honestly couldn’t believe that they contacted me,” she told Time. “Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.”


The photos will be featured on billboards across 85 cities in 26 countries starting today. Check out some of them below...

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Photographer: Koichi Miyase
Location: Oishi Kougen, Wakayama, Japan
Subject: Friend, Megumi Koseko.
Photograph shot with iPhone 6s, used Snapseed, Picfx

Photographer: Jirasak Panpiansin
Location: Chaiyaphum Province, Thailand
Subject: Friend’s daughter
Photograph shot with iPhone 6s, unedited



Photographer: Aaron Patterson
Location: Denver, CO
Subject: Friend
Josiah Jones Photograph shot with iPhone 6s, used Snapseed and VSCO


Photographer: Bitnara Lee
Location: North Gyeongsang Province, Gimcheon, Korea
Subject: Daughter
Photograph shot with iPhone 6s, used Instagram


Photographer: Kevin Mao
Location: Shanghai, China
Subject: Friend
Jennifer Photograph shot with iPhone 6s, used Snapseed, VSCO


Photographer: Athia Renee
Location: Canton, Michigan
Subject: Her and her youngest son Shane
Photograph shot with iPhone 6s Plus, used VSCO and Instagram

Photographer: Pongsathorn Leelaprachakul
Location: Bangkok, Thailand
Subject: Wife
Photograph shot with iPhone 6s, used Lightroom 5


Photographer: Alpana Aras-King
Location: Strip Mall in Castro Valley, Calif.
Subject: Son and friend
Photograph shot with iPhone 6s, used VSCO


Photographer: John de Guzman
Location: New York City
Subject: Son
Photograph shot with iPhone 6s Plus, used VSCO


Photographer: Hege Evensen
Location: Mysen, Norway
Subject: Oldest daughter
Photograph shot with iPhone 6s Plus, used Snapseed, VSCO, Adobe Photoshop


Photographer: Jun Imaizumi
Location: Kujyukuri, Chiba Province, Japan
Subject: Friend
Photograph shot with iPhone 6s, used VSCO, Snapseed, Photoshop Express

Photographer: Kate Schermerhorn
Location: Montara Beach, CA
Subject: Daughter Leila
Photograph shot with iPhone 6s Plus, unedited