Fossil Unveils Q Founder Smartwatch to Compete With Apple Watch

Fossil has unveiled Q Founder, a new smartwatch engineered with Intel Innovation and powered by Android Wear. Q Founder features customizable digital watch faces, the ability to track your activity, connect to your favorite apps, and alert you of your notifications.

With its stunning touchscreen display, refined steel and classic leather accents, Q Founder is an unassuming powerhouse. Q Founder will let you know when you have an incoming call or text message, notify you of upcoming appointments or even whether or not your flight is on time with smart Google Now cards and inspire you to get creative with a weekly curiosity challenge. And if you want to go hands free, it can also listen and respond to your commands via your voice.

"Technology is a major disruptor in many industries right now – even fashion. But to successfully merge the two, you need to have the fashion design expertise and focus on it first," said Jill Elliott-Sones, chief creative officer at Fossil. "What's most exciting about Q Founder is not only how it looks, but the true flexibility it offers our customers. Thanks to its ability to pair with both iOS and Android devices, and the personalization opportunities it brings, we're more accessible to more people, and able to complement even the most unique personal styles."




Highlights:
Q Founder features low power Intel Atom processor that enables Android Wear, an operating system that's tailor-made for watches.

● Q Apps: With Android Wear and Fossil Q companion apps, you can receive display notifications, personalize your watch face, track your activity and cue your curiosity.

● Q Customization: Make your watch face fit you. Choose from preloaded Fossil dials, customize your own or download additional ones.


● Q Curiosity: Cue your curiosity! These notifications alert you that it's time to break free from routine, look from a different angle or try something new in your community. These activities will ignite a new perspective, open up your creativity and leave your brain feeling refreshed.

● Tracking+ Notifications: With built-in activity tracking, you can keep track of all the steps, jumps and runs you take with your Q Founder. Notifications at a glance let you see who is calling, texting or emailing.

Pricing and Availability:
Q Founder is compatible with both Android phones and iPhones, and will be available on Nov. 25 starting at $275 in select Fossil stores and online. Q Founder joins Fossil's other connected accessories now comprised of two types of connected watches (both display and nondisplay) and two styles of connected bracelets (one for men and one for women).

The entire line of connected accessories are compatible with Android 4.4 and higher, iPhone 5 and above (running iOS 8.2 and higher), and connect via Bluetooth. They also come with a wireless charging base for stress-free recharging.

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