Apple Expected to Ramp Up Apple Watch Production After Strong Pre-Orders

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Posted April 14, 2015 at 1:00am by iClarified

Apple is expected to ramp up Apple Watch production after strong pre-orders sold out its initial supply, reports Reuters.

The company completely sold out of the device within six hours of it becoming available for pre-order on April 10th. Many models currently have an estimated ship date of 4-6 weeks, others won't ship until June or July.

Analysts believe that Apple could sell between 2.3 to 4 million units in the quarter ending June. Typically, Apple would have released pre-order numbers today; however, it did not, possibility due to the supply issue.

Piper Jaffray analyst Gene Munster said, "Overall we view the trends over the weekend as an indication of solid demand paired with very limited supply, with supply being the most significant limiting factor."

Munster expects Apple to ramp up production between mid-May and June.

A recent Slice Intelligence study estimated that Apple took 1 million pre-orders in the United States on the first day of sales. In comparison, sales of all other Android-power smartwatches totaled 720,000 in all of 2014.

Notably, analysts at Pacific Crest say industry checks indicate that Apple has ordered enough components to make over 20 million units this year.

Apple Expected to Ramp Up Apple Watch Production After Strong Pre-Orders

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gamerscul9870 - April 14, 2015 at 7:58am

Nit-picky*

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PaladinLV - April 14, 2015 at 4:14am

Ah yes! A conspiracy behind every tree. What SMART business is going to make 1 million units and find out they only sold 500K? A SMART business creates supply and demand. Make some and if orders are good and the folks want it, then and only then ramp up. It's not DISHONEST - it's SMART business. But from a stock holder perspective - it WORKS! BTW - I'm one of those people that will be waiting until June for mine to ship and no problem.

zetaprime - April 14, 2015 at 5:28am

I'm one of the people who never was interested in the Apple watch and won't be buying one since I don't wear a watch and don't plan on starting to do so. They'd have to make something that was a lot thinner and lighter, not much more than, say, a hospital bracelet, and it would have to be a standalone device. I don't see that happening any time soon.