How the Apple Watch Sales Process Will Work

New information has surfaced detailing how the Apple Watch sales process will work in Apple Retail Stores.

Customers can book a try-on appointment at the Apple Store via the Apple Store app or the online Apple Store. If you show up at the store without an appointment you will be added to a walk-in queue. However, you can leave the store and shop. When your turn is coming up, you'll receive a notification via text message to return to the store.

An Apple Store employee will take you over to the display table to pick out Apple Watch models that interest you. The watches inside the display run a demo loop that advertise their features. This is being dubbed a 'magical display' by Apple.


Here's how the try-on appointment will go, via 9to5Mac.

After the customer picks out up to two Apple Watch models to try on, they will be taken to a new try-on area. The try-on areas include fixed Apple Watch demo units as well as mats and cleaning cloths. Try-on tables (pictured above) have secure drawers that store up to 18 distinct Apple Watch and Apple Watch Sport units. For security, these drawers can only be unlocked by Apple Store employees by way of a special RFID sensor and unlocking mechanism in the EasyPay point-of-sale machines. These try-on Apple Watches will run in demo loops, but features such as Haptic Feedback will be functional so customers can experience that feature. The Watches can actually be tried on the customer’s wrist and are re-charged as necessary inside of the table’s drawers. Each try-on table will have 4, 6 or 10 stations, depending on the store’s size.

Smaller stores that don't have a dedicated try-on table will get try-on cases. Each case holds 10 watches and includes a padding try-on mat and cleaning cloths. After a customer demos the watch they will have the opportunity to buy accessories including bands, headphones, and chargers. There will also be the opportunity to purchase a two year AppleCare+ plan for the stainless steel and sport models. The Edition model already comes with two years but you can purchase a third year with AppleCare+.

If you don't want to go through the whole try-on and sales process there will be a new demo unit connected to an iPad mini. This demo unit will be mobile and can be used anywhere in the store. Also, if you already know which watch you want, there will be a dedicated purchased station called the Landing Zone. After purchasing the device, customers can access the Personal Setup station to setup the Watch, sync with their iPhone, fit bands, and install apps.


The Apple Watch is available to pre-order and try-on starting April 10th and will launch on April 24th in nine countries.

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