Bloomberg Confirms Apple Will Unveil a Wearable Device on September 9th

Bloomberg is confirming a previous report that Apple will unveil a wearable device and new iPhones on September 9th.

Apple Inc. is seldom first with new technologies, yet it’s been able to create huge product categories. The company did that with iPods for the MP3 player market in 2001, iPhones for the smartphone industry in 2007 and iPads for tablets in 2010. Now the Cupertino, California-based company will attempt to repeat that feat in wearables, an emerging group of devices that track people’s activity and health. Apple will introduce a wearable gadget along with new iPhones on Sept. 9, a person with knowledge of the plans said.

Apple's preparation for the event also appears to suggest something bigger than normal. The keynote is being held at a venue three times the size of the one normally used for Apple announcements. In addition, a massive three story structure is being built outside that venue for some unknown purpose.


The launch of a new product segment is a very important moment for Apple CEO Tim Cook. “How he’s perceived in the next few years will be decided in the next four months,” said Gene Munster, an analyst at Piper Jaffray. Apple's stock is up 28% this year closing at a record high today of $102.25. The market is clearly excited about new products from Apple. Will they live up to the hype? Follow iClarified on Twitter, Facebook, or RSS to find out!

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