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Men Prefer Space Gray iPhone 5s, White iPhone 5c; Women Prefer Silver iPhone 5s, Pink iPhone 5c

Men Prefer Space Gray iPhone 5s, White iPhone 5c; Women Prefer Silver iPhone 5s, Pink iPhone 5c

Posted October 30, 2013 at 10:54pm by iClarified
A new study from Consumer Intelligence Research Partners reveals the color preferences of iPhone 5s and iPhone 5c buyers. Apple sells the flagship iPhone 5S in three colors: Space Gray, Silver, and Gold. The iPhone 5C comes in five colors: Blue, White, Green, Pink and Yellow.

For the iPhone 5S, Space Gray accounts for 43% of all iPhone 5S sales. For the iPhone 5C, Blue and White had similar shares overall, at 27% and 25%, respectively, while Yellow had by far the lowest share, at 7% overall.

Men preferred the space gray iPhone 5s, while women preferred silver. The gold iPhone 5s was equally liked among men and women.


When looking at the iPhone 5c, men favored the white and blue colors (32% each), while women favored the pink color. Yellow was disliked by both men and women.

CIRP Partner and Co-Founder Mike Levin says, “iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much.”

Take a look at the charts below for more info...

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Men Prefer Space Gray iPhone 5s, White iPhone 5c; Women Prefer Silver iPhone 5s, Pink iPhone 5c

Men Prefer Space Gray iPhone 5s, White iPhone 5c; Women Prefer Silver iPhone 5s, Pink iPhone 5c

Men Prefer Space Gray iPhone 5s, White iPhone 5c; Women Prefer Silver iPhone 5s, Pink iPhone 5c
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Comments (12)
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sillyhuman
sillyhuman - October 31, 2013 at 5:56pm
and persians like the gold iPhone 5S. You forgot to add that to your charts
Le_muddy
Le_muddy - October 31, 2013 at 3:21pm
I think these figures are tainted by the fact that you could pretty much only get the space gray anywhere. I went to at least 6 shops that sold phones and every single one of them that had the phone in stock only had space grey and EVERY shop said there was a short supply of silver and gold until mid October.
Richard Hawkings
Richard Hawkings - October 31, 2013 at 12:44pm
If you think about it, "space gray" is a very stupid name. When space gray?!?
Johnny Cage
Johnny Cage - October 31, 2013 at 4:34am
The gold 5s is fucking MASSIVE. If it wasn't the most popular, it wouldn't be backordered every damn place you go...
Some1
Some1 - October 31, 2013 at 4:30am
True. I love my space gray 5C and my wife loves the white one. Gold? Seriously?
PhuocDatBich
PhuocDatBich - October 31, 2013 at 3:35am
I wonder who conduct these research. Those number are wrong and everyone knows it. Apple news is slow these day
AppleGuy69
AppleGuy69 - October 31, 2013 at 2:23am
I'm a MAN and I prefer the GOLD one.
Victor
Victor - October 31, 2013 at 2:43am
no, you're not
Jack black
Jack black - October 31, 2013 at 4:01am
Why are u screaming
Kornmehl
Kornmehl - October 31, 2013 at 1:15am
I remember a similar poll of Android users. The 'men' preferred pink phones; the 'women' preferred yellow.
Chad
Chad - October 30, 2013 at 11:28pm
Not us gays!!
Yup
Yup - October 31, 2013 at 12:32am
You tell 'em, sweetie!
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