Apple Reannounces iPhone 5s and iPhone 5c Launch, Has Yet to Reveal Pre-Order Numbers

Apple has issued a press release reannouncing that the iPhone 5s and iPhone 5c will be launching on September 20th. Notably, Apple still hasn't provided any details on iPhone 5c pre-order numbers which has some investors concerned.

As we previously noted, the iPhone 5s will not be available for pre-order, meaning you will need to lineup to purchase one when the device goes on sale at 8:00 a.m. September 20th.

Here's the full release:


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Apple today announced that iPhone 5s, the most forward-thinking smartphone in the world and iPhone 5c, the most colorful iPhone yet, will be available to customers on Friday, September 20 at 8:00 a.m. local time at Apple retail stores and at 12:01 a.m. PDT at the Apple Online Store (www.apple.com). iPhone 5s and iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight camera with True Tone flash and introducing Touch ID, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features people know and love like the beautiful 4-inch Retina display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life. iPhone 5s and iPhone 5c both offer more LTE bands than any other smartphone in the world and include all-new FaceTime HD cameras.

iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.

Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. In the US, the new iPhones will be available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers.


Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model. iPhone 5c comes in blue, green, pink, yellow and white and will be available in the US for a suggested retail price of $99 (US) for the 16GB model and $199 (US) for the 32GB model. iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a suggested retail price of $29 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers.
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