iOS Maintains Lead as Top U.S. Smartphone Platform in 4Q12

iOS has maintained its lead as the top smartphone platform in the U.S. with 51.2% market share for the 12 week period ending December 23rd, 2012, according to a new Kantar Worldpanel ComTech report.

Android remained stable with 44.8% market share and Windows remained in third place at 2.6%.

Top carrier rankings remain consistent this period, with AT&T continuing to maintain its lead with 33.3% of smartphones sold in this 12 week period. AT&T has declined slightly, reducing the gap with Verizon whose share remains stable with 32% of smartphones sold. Sprint remains one of the key carriers offering Apple but is seeing little increase in sales share, as the brand continues to decline this period in third place with 14.8% of smartphone sales.


Kantar Worldpanel ComTech analyst Mary-Ann Parlato states, “Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands”.

“In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,” continues Parlato.

You can read their full report at the link below...

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