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Apple to Update MacBook Air and MacBook Pro in June, Air to Get Retina Display?

Apple to Update MacBook Air and MacBook Pro in June, Air to Get Retina Display?

Posted December 28, 2012 at 4:16pm by iClarified
Apple has asked for quotes from Taiwan-based suppliers for revisions to the MacBook Pro and MacBook Air lineup in June, according to a DigiTimes report.

The sources pointed out that the MacBook Air for 2013 will feature a new processor platform, but its industrial design will not see any major changes. The sources noted that pressure on ultrabook vendors mainly comes from the Air's price since Apple is likely to reduce the prices for its existing MacBook Airs before the launch of the new models which could take away demand for ultrabooks.

It's estimated that notebook shipments will be 17 million in 2013; however, sales may be less.


MacRumors notes that this aligns with predictions from KGI Securities analyst Ming-Chi Kuo who correctly predicted that Apple would introduce two new notebooks alongside its current lineup.

As you can see in the chart Kuo expects the MacBook Airs to go Retina when all notebooks move to the Haswell platform.

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Apple to Update MacBook Air and MacBook Pro in June, Air to Get Retina Display?


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Nova Shmoz Kapop
Nova Shmoz Kapop - December 30, 2012 at 3:56am
I'm waiting for the new MacBook Pro. My current Mac Book Pro is 5 years old and still working. After 5 yrs it figures out to have cost me about $38 per/mo. I can handle that. I refuse to spend much more than that. I'll move down to a smaller and less expensive model. They get top dollar for their stuff. The HUGE AMOUNT OF MONEY THEY MADE is an example of this. They can cut the price a little and pick up more users of non Apple products. Their competitors can not afford to cut prices by much. If their sales$$ dropped because some of their customers switched to Macs it would bring up their unit costs. Apple is in a position to drive competition out of business as they have their own stores and make much more per unit than anyone else. It's about time they shared the wealth with those that made them so rich. They make double the mark up in their own stores.
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