TIME Profiles Tim Cook As Runner-Up to Person of the Year

TIME Magazine has posted a profile of Apple CEO Tim Cook as their Runner-Up to Person of the Year. President Barack Obama was named Person of the Year.

As long as he was handpicking his successor, you’d think Jobs would have chosen someone in his own image, but he and Cook, who was Jobs’ COO at Apple, are in a lot of ways diametrical opposites. Jobs was loud, brash, unpredictable, uninhibited and very often unshaven. Cook isn’t. He doesn’t look like the CEO of Apple, he looks more like an Apple product: quiet, tidy, carefully curated, meticulously tooled and at the same time strangely warm and inviting. He doesn’t look like Jobs, he looks like something Jobs would have made. Cook’s flawless cap of white hair could have been designed by Jony Ive and fabricated in China out of brushed aluminum.

When ask whether he, like Jobs, was going to seek out a new category that's vulnerable to disruption and disrupt the hell out of it, and if that would continue to be Apple's modus operandi going forward, Cook smiled and said, “Yes. Yes. Most definitely.”


Time concludes, "When that happens, that’s when Cook will show his hand, and we’ll get a look below the surface. He’ll do the unexpected thing and double down on something new. And when he does, that’s when the rest of the world will see what Jobs saw in him."

You can read the full profile at the link below...

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