Amazon Uses Its Homepage to Take Aim at the iPad Mini

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Posted October 29, 2012 at 6:48am by iClarified

Amazon has placed an ad on its homepage that takes direct aim at the iPad mini and its $329 starting price.

A comparison table slanted towards the Kindle Fire sits below the following quote from Gizmodo.

"... your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy."

The comparison table highlights the price and screen differences between the tablets. You can see that table below.

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Amazon Uses Its Homepage to Take Aim at the iPad Mini

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Comments (30)

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santa - March 27, 2013 at 11:24am

nice blog.

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young88a - October 30, 2012 at 1:53am

Umm so as for the Amazon comparison chart, the iPad mini dont have wifi ??? Good, their kindle is so so good and nice, so cheap but still they need to tell lies ????

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David - October 29, 2012 at 6:39pm

I hate the fact that apple could of made the mini way much better ,but they hold out on it just so they could add those extra better features and qualities on the next version,which will be out in a couple of months .

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Gizmono - October 29, 2012 at 4:28pm

If you want to simply read on a smaller screen then get a Kindle with little amount of apps..If you want the ability to use the tablet for everything else and to include reading books, then get a stable Mini. Kindle Fire should get fired for trying to complete..people resells their Tab for the disappointment is eventual.

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farpthor - October 29, 2012 at 4:27pm

Boston? Yeah, right.

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Curtix - October 29, 2012 at 4:14pm

LOL way to go Amazon! As for Apple... Wake up and smell the fires. You're burning. Apple stock has dropped 14% in 28 days and its only the beginning of the nose dive. If you own APPL sell it. Sell it NOW!

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JACA - October 29, 2012 at 4:08pm

It was a bad idea to release the Ipa mini without retina display, when you have iPhone, iPod, and Mac Book with HD display and in top of that with the highest price of the market.

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justabrake - October 29, 2012 at 2:16pm

That's hitting apple pretty good LOL

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Barry - October 29, 2012 at 2:12pm

to Jamie ... it makes sense because after all the hype and wait the Kindle Fire is a better product. Apple have lost the plot completely by not releasing the iPad mini with a retina screen. They lost the plot before that by changing the form factor of the iPod Nano (obviously back tracking on Steve Job's comment that someday everyone would wear one). Their pricing structure is also stupid for the iPad mini and if they are aiming to compete with the Kindle Fire (what other reason for an iPad Mini) then they are off the mark by several million miles. Don't get me wrong I am an Apple Fan, but this year (for the first time ever) I no longer feel the connection to the brand that I once did.

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Cristian - October 29, 2012 at 1:46pm

Yeahh! Happy, finaly someone makes the right decision, tired of CRAPPLE and their expensive products, in fact the developers make these idevices being so "useful" !

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Jaime - October 29, 2012 at 1:13pm

I am an avid apple fan. I own iphone 5, macbook pro, ipad 3. I have had all generation iphones and a couple of ipods at different times. What everyone needs to understand is that apple wants to make it more likely that people get into its ecosystem. Ipad mini will more likely be for first time ios users. For anybody who already owns the other apple products it does not make any sense to purchase unless you need a gadget bigger than an ipod and smaller than an ipad period. The only real advantage is access to itunes and ios apps. This is why apple released it, oh yeah while still making a profit unlike amazon.

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Jaime - October 29, 2012 at 1:13pm

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JJ - October 29, 2012 at 10:28am

I don't care what any manufacturer claims about there screen, but HD movies on a 7. Something inch screen is not a selling point. Minimum hd movies should be viewed on is 50". Bloody wankers

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Utek - October 30, 2012 at 6:45pm

Have you never seen a non hd movie on a 32 inch screen compared to hd? HUGE difference. Also if definition doesn't matter, why does apple keep releasing things with retina displays? Nice double standard there, you don't need hd when apple doesn't provide it, but when they do you would do anything to get one

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Locutus - October 29, 2012 at 10:19am

Only the weak feel the need to tear others down in order to lift themselves up. Apple doesn't need attack ads to sell their products. Apple product sell based own their own merits.

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tryToRemember - October 29, 2012 at 11:08am

Hello I'm a Mac And I'm a PC And you... have no memory

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Detour - October 29, 2012 at 1:08pm

Looks like someone didnt watch ipad mini announcement meeting video. How they compared ipad mini with nexus 7.

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odedoo1 - October 29, 2012 at 2:16pm

Apple been tearing down everyone else this lat year infect every decision Apple made including taking Samsung to curt makes Apple look like they are weak and afraid, also all the products that they came out with this year are disappointing, I love all my Apple devices but no wonder that everyone is looking forward for the new Microsoft devices with new inventions, Apple had no inventions this year only different sizes but nothing new!!!

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Ricky - October 29, 2012 at 7:54am

I've heard LeBron has a Kindle. DWade too.

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cciev - October 29, 2012 at 1:39pm

and boot mobile

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Capt Sensible - October 29, 2012 at 7:51am

There's no getting away from the fact the th kindle is a glorified ebook reader and it looks shite in comparison too.

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David - October 29, 2012 at 7:51am

I'll wait for the iPad mini S with retina display.