Apple is Only Acquiring Color's Talent?

A recent report suggested that Apple would be purchasing Color Labs for high double digit millions; however, it's now being reported by AllThingsD that Apple is only acquiring Color's talent.

What’s really happening is that Color’s engineering team -- about 20 people, comprising almost the entire company -- is being “acqhired” by Apple at what’s being called a “nominal” price of something like $2 million to $5 million, according to multiple sources familiar with both sides of the situation. To repeat, there are no “double-digit” millions involved, according to many people familiar with the deal.

Apple is not buying Color’s technology, intellectual property, domain names or liabilities. Those are being left with the company, which still has considerable cash in the bank -- something like $25 million -- and is going to be wound down.


The Color engineering team will reportedly work on cloud technology at Apple.

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