Facebook Surpasses Apple as Brand With Most Significant Impact Online

Facebook has surpassed Apple topping General Sentiment's list of companies that had most significant impact online in the third quarter of this year.

Media Value measures the sentiment-adjusted purchase equivalent value of brand exposure across the Internet. General Sentiment has derived two types of Media Value, which differ notably by the weightings attributed to sentiment.

1. Facebook
Facebook joined our Media Value rankings this quarter and immediately dominated the list. Months after its IPO, the social networking service is still at the forefront of many minds. In mid-September, the company’s stock saw a boost after CEO Mark Zuckerberg gave his first interview since Facebook went public. However, Barron’s deemed its stock “still too pricey” near the end of the quarter.


2. Apple
Apple passed Google this quarter and retained the second place spot. The iPhone 5 made its much-awaited debut in late September. While many were excited about the new smartphone, its unveiling was quickly accompanied by criticism of the iOS 6 Maps app. CEO Tim Cook released a statement soon after apologizing for the failings of the new Maps app.

Read More [via TNW]