Best Buy to Match Amazon's Pricing This Holiday Season

Best Buy will reportedly match the prices of online competitors such as Amazon this holiday season, reports the WSJ.

The electronics chain also is preparing to offer free home delivery on merchandise that is out of stock in stores, according to a person familiar with the matter, in spite of recent remarks by new Chief Executive Hubert Joly that "showrooming" by consumers has been blown out of proportion.

The Richfield, Minn., retailer says it is taking these steps to improve the percentage of people who walk into their stores and leave with a purchase-about 40% of shoppers. "We have a tremendous opportunity to increase that close rate," said Matthew Furman, a spokesman for Best Buy.


Best Buy's VP of Consumer Insights, Bill Hoffman, says that the number people who shop at the retailer then go home and buy from online competitors is very low but a material factor. "We need to pay attention to it. But it is still very low."

Best Buy is still working out the details of the Internet price-matching program and it may exclude some products.

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