November 17, 2024
T-Mobile Can No Longer Use 'Apple iPhone' to Drive Sales

T-Mobile Can No Longer Use 'Apple iPhone' to Drive Sales

Posted October 10, 2012 at 2:20am by iClarified
A leaked T-Mobile memo reveals instructions that the 'Apple iPhone' name and image can no longer be used by the company to drive sales and customer traffic, reports TMONews.

Now, let's be clear and say we don't know the reasons for this, it could be a T-Mobile management decision, an Apple legal decision, a T-Mobile legal decision or something else entirely. In other words, I wouldn't jump to conclusions.

Still, we know Apple is a lawyer-happy place so it wouldn't surprise us if they took issue with T-Mobile using the iPhone name in marketing without officially carrying the product. At the very least, in terms of marketing collateral as this brief memo suggests.



Take a look at the memo below. Does this sound like Apple Legal to you?

Read More [via Ian]


T-Mobile Can No Longer Use 'Apple iPhone' to Drive Sales
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Comments (17)
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Bruce
Bruce - October 10, 2012 at 4:45pm
It looks like Apple, tastes like Apple.. Mmmm!
Ari
Ari - October 18, 2012 at 12:53pm
Very true! Makes a change to see soeomne spell it out like that. :)
Stebe j
Stebe j - October 10, 2012 at 2:28pm
no matter what, I love tmobile because of price. Let call in to unlock iphone 5 then use tmo sim.
Simple
Simple - October 10, 2012 at 9:15pm
It's better with straight talk or simplemobile more cheaper then tmobile !!
Eugene
Eugene - October 19, 2012 at 1:06am
February 17, 2012 at 10:58 amThis is getting a bit more suvjbctiee, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like Mixview' that let you quickly see related albums, songs, or other users related to what you're listening to. Clicking on one of those will center on that item, and another set of neighbors will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune Social is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose. Reply
tdtran1025
tdtran1025 - October 10, 2012 at 5:15am
I think it might be the issue of misrepresentation of how iPhones can be used on TMobile network, which savvy users know it's not 100% compatible with ATT. ATT has no problem lately unlocking iPhones at the end of contracts, so there's no compelling reason to think they be the force. Apple hardly cares what owners do with their old phones.
bouttime
bouttime - October 10, 2012 at 4:23am
T-mobile got away with alot of stuff. They didnt want to pay for the iPhone. But they want a free ride! These days it stupid not to carry iPhone . Even Sprint is dead broke has an Iphone ..they can hardly afford shit.
jahmed80
jahmed80 - October 10, 2012 at 6:03am
I like your comment, but think about it tmobile offers unlimited talk text and 4g internet with no data cap for $70. no one offers the same plan for that money. now if tmobile officially gets the iphone then that price is gonna jump near $100 and probably there will be no unlimited data. So i think like this is batter, buy iphone from CL unlock it online and use it for any carrier...
henry
henry - October 10, 2012 at 8:59pm
F.Y.I sprint is not doing very well either they lost a lot of money because of the deal with apple and they are not as profitable as they were. Also T-mobile is refarming their network so any at&t phone even the iphone will work on T-mobile's HSPA+ 42 Mbps network. I have T-mobile and I surpassed 25 Gb of data in one month and they did not slow down my speeds or charge me. If I have to give up the iPhone for unlimited data then so be it.
Noah
Noah - October 10, 2012 at 3:05am
Wow. Just wow. It's crazy on what people (APPLE!) do to get money.
odedoo1
odedoo1 - October 10, 2012 at 2:55am
that's totally Apple doing they sell factory unlocked iPhones for a lot of $$$$ so people can use the iPhone with their choice of cell providers so I don't see anything wrong with the advertisements, good thing Apple can't do it in my country and probably many more around the world, all my iPhones since the 3GS where factory unlocked and as long as Apple keep selling factory unlocked phones they should b***t out. It's like Apple totally lost it, I love all my Apple devices and I got many but apple taking Samsung to court was a big mistake, they don't need the money, and all it did is showed to people that Apple are scared of the competition plus apple used to buy the best parts for their devices from Samsung so now the buy from Sharp and the iPhone 5 got all kind of problems, also I read all over the net of people saying enough is enough and they go and get the galaxy s3 which got a four core chip in it if u get it out side of the united states like on eBay, I really love my Apple devices and really hope that Apple will stop worrying about the competition and use that time to create better and newer inventions because I don't want to get to the point of enough is enough!
Ryan
Ryan - October 10, 2012 at 2:50am
So they have to take a bunch of signs down. Likely won't cost them one unlocked iPhone customer. Lets be honest. If you know what an unlocked iPhone is...you know where you can use it.
- October 10, 2012 at 2:30am
They can still give the SIM cards to people. They just can't use the iPhone as advertising. And SIM cards are cheap to make.
iCrunch
iCrunch - October 10, 2012 at 2:25am
It's official! T-Mo is shitty again! Wow, that was brief...now what to do with all those nano-SIM cards...wwwwwoooahahaha
Copperhead
Copperhead - October 10, 2012 at 2:34am
You missed the entire news broadcast.... Duh... They still can sell the microSIMs , T-Mobile just can't use Apples name or ( iPhone ) word or its image to render promotions to customers that are around T-Mobile stores. - for the love of god and your learning curve please re-read the article. You will eventually get it.....omg
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