Baidu to Share iOS Search Revenue With Apple

Apple will receive a share of Baidu's advertising sales as part of a deal to offer the search engine on Chinese iOS devices, reports Bloomberg.

The revenue-sharing agreement with Apple follows similar accords between Baidu and manufacturers of handsets that use Google Inc. (GOOG)'s Android operating system, Wang Jing, vice president at Beijing-based Baidu, said in a phone interview today. He declined to disclose the commercial terms.

Baidu handles about 80% of China's web searches and was tapped as part of Apple's expansion into the Chinese market. In addition to the new search engine, Apple plans on adding Mandarin and Cantonese support to Siri in iOS 6.


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