RIM Falls Behind Apple in Smartphone Shipments to Home Market of Canada

RIM has fallen behind Apple in smartphone shipments to its home market of Canada, reports Bloomberg.

RIM, based in Waterloo, Ontario, shipped 2.08 million BlackBerrys last year in Canada, compared with 2.85 million units for Apple, data compiled by IDC and Bloomberg show. In 2010, the BlackBerry topped the iPhone by half a million, and in 2008, the year after the iPhone's debut, RIM outsold Apple by almost five to one.

Paul Taylor, a fund manager at BMO Harris Private Banking in Toronto says, "For RIM, in its home market, to lose that No. 1 position to iPhone is strategically important. It does identify, even with a home-country bias, how consumers are responding to the greater functionality of the iPhone."


Sales in Canada account for about 7% of RIM's revenue. They fell 23% in Q3 from a year ago and U.S. sales fell 45% bringing world revenue down 5.9%.

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