Fifth Ave Apple Store Was Selling 18 iPads a Minute on Launch Day

During the first 12 hours of the new iPad launch, the flagship Fifth Ave Apple Store sold 18 iPads a minute, reports The Verge. The site spoke with multiple trusted sources who revealed some sales figures.

Here's what we're hearing: within the first 12 hours of the iPad's launch - between 8AM and 8PM local time - the store sold over 13,000 new iPads, an average of about 18 per minute. Daily store revenue, which typically falls between $700,000 to $1 million this quarter, was up to $11.5 million on launch day. On the supply side, the Fifth Avenue store had more iPads out of any store in the US - not surprising at all given its landmark status, but also partly in reaction to last year's iPad 2 launch, where they were selling out faster than employees could open boxes.

Earlier today, AT&T announced that it set a new single-day record for its iPad sales and activations on launch day.


Apple CEO Tim Cook also revealed that the new iPad broke records during a conference call today; however, Cook didn't give out any numbers.

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