Study Finds Mac Users to be More Fashionable [InfoGraphic]

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Posted March 2, 2012 at 6:44am by iClarified

Bundle examined the spending patterns over 700,000 Mac and PC buyers to determine that Mac users are indeed fashionistas.

Here's what they found:

Mac buyers tend to shop at luxury stores and they like their labels (especially Jimmy Choo, one of Carrie Bradshaw's favorite brands). That's not to say PC users aren't fashion-forward: They also like to peruse the racks at Bloomingdale's, but they're less inclined to whip out their credit cards than Mac users.

Rather than shell out a few hundred dollars for a pair of stilettos, PC buyers prefer to shop at more modest price points. The PC segment likes to shop at popular retail stores: They prefer Old Navy, Perry Ellis and Nautica over Barney's, Hermes and Burberry. PC users tend to wear clothes as reasonably priced as their computers.

Bundle says that 49% of the Mac users they looked at made over six figures compared to 29% of PC users. Both look for deals when shopping; however, Mac users like to shop at Last Call by Neiman Marcus, Thomas Pink outlets, and Coach outlets and PC users tend to shop Van Heusen and Columbia Sportswear outlets.

Take a look at the graphic below for more observations.

Read More [via MacDailyNews]

Study Finds Mac Users to be More Fashionable [InfoGraphic]

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O.o - March 2, 2012 at 1:51pm

I have everything apple product at home. But I can care less on how I dress. I dont even no one brand given in that list.. :)

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Lm - March 2, 2012 at 10:59am

A lot of people who buy apple products are fashion snobs. They don't care if it's better product, they just get it for the brand just like the clothes they buy. They not rational thinkers. PC users buy based on value for money or which is better.

Hal 9000 - March 2, 2012 at 11:20pm

Nice Joke.

Juergen - March 2, 2012 at 10:23am

Exactly, this study is not ground breaking, it's the same as if they were to have compared Mercedes buyers to Toyota buyers. The first set buys the best, regardless of price whilst the latter may be more inclined to make sensible purchases driven by price point.

Darbot - March 2, 2012 at 8:03am

Of course. That's quite natural because Macs are more expensive, chances are mac owners are on the more affluent side of society. And They can afford to buy more expensive and more fashionable clothes.

Hal 9000 - March 2, 2012 at 11:23pm

That's right. It is simple: If you have to ask the price of a product. That product is not for you.