November 19, 2024
Apple Tops Harris Poll With Highest Reputation Score Ever

Apple Tops Harris Poll With Highest Reputation Score Ever

Posted February 13, 2012 at 4:31pm by iClarified
Apple has passed Google achieving the highest score in the 2012 Harris Poll Reputation Quotient study which measures corporate reputation for the most visible companies in the U.S.

This year's most reputable brand, Apple, benefits greatly from its hybrid status as a technology/consumer product/retail company, and earns the highest RQ score to secure the top spot in the ranking. It displaces Google -- last year's most reputable corporation, which now ranks second with an excellent score of 82.82. The Coca-Cola Company, ranked 15th in 2011, has surged into third place, despite any meaningful change in its reputation rating. Amazon.com moves up from eighth to fourth place and perennial reputation elite, Kraft Foods, ranked fifth.

"We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries," said Robert Fronk, executive vice president and Global Corporate Reputation Practice Lead for Harris Interactive. "Companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage."


RQ measures six dimensions that comprise reputation and influence consumer behavior. Apple has the greatest score overall. In fact, despite today's challenging environment, Apple records the highest score in the RQ's history, and is top-ranked in four of the six key dimensions of reputation:
● Social Responsibility – Whole Foods
● Emotional Appeal – Amazon.com
● Financial Performance – Apple
● Products & Services – Apple
● Vision & Leadership – Apple
● Workplace Environment – Apple


Apple Tops Harris Poll With Highest Reputation Score Ever

Apple Tops Harris Poll With Highest Reputation Score Ever
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sonoma
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS