Apple Hires Xbox Live Marketing Manager

Apple has hired Robin Burrowes, former marketing head of Xbox Live UK, to lead App Store marketing for iTunes Europe, according to a MCV report.

Burrowes worked at Xbox for seven years, and was in charge of Xbox Live. He was one of the execs promoting the latest Xbox dashboard update, even attending London Games Conference and Gamescom last year. Prior to Xbox, he has worked for MSN and HMV. He joins Apple this year in charge of marketing the App Store for iTunes Europe.

Burrowes' LinkedIn profile confirms the move.


MCV notes that Apple recently hired a few other gaming execs including Robert Saunders, former Nintendo PR boss, and Nick Grange, former Activision, EA, and Xbox PR boss.

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