Twitter Acquires TweetDeck for $50 Million?

Twitter has reportedly acquired TweetDeck for $40 - $50 million in cash and Twitter stock, according to TechCrunch.

Earlier reports had TweetDeck being purchased by UberMedia for around$25-$30 but Twitter reportedly stepped in to prevent UberMedia for gaining so much control of its market share.

This deal is defensive for Twitter, say all the sources we’ve spoken with over the last couple of months. They simply couldn’t allow UberMedia to have so much market share in this space. The company has acquired UberTwitter, EchoFon and a number of other Twitter-related startups. Adding TweetDeck to the UberMedia stable of products would give them too much leverage over Twitter, say our sources, and so Twitter made a strong defensive bid to disrupt the deal. Which succeeded nicely, apparently.


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