Swisscom Announces iPhone Pricing and Plans

Swisscom today announced that the highly anticipated iPhone 3G will be available July 11, 2008 starting at just CHF 99 for the 8 GB version with a subscription. Swisscom customers can choose between three clearly-defined price plans starting at CHF 25 a month including data transmission, as well as a prepaid offering with no basic monthly charge. Customers benefit from the most extensive mobile broadband network with an ultra fast HSPA connection as well as unique service guarantees.

At launch Swisscom customers will have three subscription-based choices starting at just CHF 99 for the 8 GB iPhone 3G and CHF 199 for the 16 GB version. The subscription plans all include data volumes, visual voicemail and free access to more than 1,100 hotspots across Switzerland. There is also a prepaid option for iPhone 3G with no basic monthly charge and an attractive data rate.




Swisscom also has an attractive iPhone 3G offering for business customers. In addition to the well-known NATEL® business rates, business customers can opt for a Data Option Business for CHF 10 a month which covers data traffic with iPhone 3G.

Because Swisscom has enhanced its mobile broadband network to support high-performance HSPA technology across the majority of Switzerland, iPhone 3G owners can expect a revolutionary mobile experience. The HSPA network currently covers 90% of the population and enables blazing fast data transmission speeds with iPhone 3G of up to 3.6 Mbps. Where no HSPA is available, iPhone 3G users can still get a fast connection - thanks to the extensive EDGE network throughout Switzerland. At over 1,100 WLAN hotspots Swisscom customers can also log in with their iPhone 3G without having to pay. A list of all hotspots is available at www.swisscom.ch/iphone.

Swisscom is offering iPhone 3G with comprehensive and unique services free of charge. Customers get a fully configured device in the Swisscom Shop which can be used immediately. Swisscom offers a two-year guarantee and provides customers with an replacement device if repair work is needed and billing of phone calls will be transparent, with a flat rate per call based on the well-known Swisscom "liberty" principle. If customers are not satisfied with their iPhone 3G , they can return it within 14 days of purchase and get the full purchase price reimbursed while not being tied to any kind of contract. In addition, Swisscom will be offering in-store courses from August to help customers learn more about their iPhone 3G and be better able to make full use of the breakthrough features and benefits it offers.

iPhone 3G is available in all Swisscom Shops as well as in selected chain stores and independent retail channels from July 11, 2008. When bought with a Swisscom pre- or postpaid contract, the use of iPhone 3G is limited to Swisscom SIM-cards.