Decode The Bottling Date To Find Freshest Beer

CRIRS REI has announced MiBeerAge 1.1 for iPhone and iPod touch, an update to their app which calculates the age, in days, of any bottle or can of beer. Ideally, beer should be consumed within the first 30 days of bottling. The app allows the user to select the brand of beer, enter the alphanumeric code printed on it, and the app automatically decodes and calculates the exact number of days since the beer was canned or bottled. 24 different brands are included with regular, free updates. It also has a built-in link to the MiBeerAge website so users may contribute additional brands of beer to the app's growing library.

Using the MiBeerAge app is simple, and the GUI is intuitive and easy to operate. On launch, the top half of the screen is taken up by the cylindrical iPhone odometer display listing 24 different brands: Bass, Bud Light, Budweiser, Coors, Coors Light, Corona, Corona Extra, Corona Light, Dos Equis, Foster's, Guinness Draught, Heineken, Heineken Light, Labatt Blue, Labatt Blue Light, Miller, Miller Genuine Draft, Miller Light, Modelo Especial, Molson, Negra Modelo, Pacifico, St. Pauli Girl, and Tecate. The user rotates the display until their choice shows through the translucent selection window, and then touches the Select Your Beer button beneath.

This brings up the input screen, where the user enters the appropriate alphanumeric code located on the can, bottle, or packaging. An Example button is available to give a sample of the coding used for any particular brand. In the case of Miller Light the Example function advises, "On the bottom of the can, neck of the bottle, or the beer packaging there is an expiration, best by, or remove from shelf date. The date example is always a future date. Enter that date e.g., 'SEP2710' or 'OCT1310' from your bottle, can, or package and we'll calculate the age from the day it was born, not the expiration date. Enjoy your beer!" Hitting the Enter button after entering the code computes the exact age, in days, of any beer they may be planning to purchase.


Feature Highlights:
* Always purchase the freshest, best tasting beer using MiBeerAge
* Simple to use, the app includes 24 different brands of beer
* Version 1.1 adds five additional brands to the spinning wheel selector
* iPad compatible version in development
* Add additional beers to the list using the in-app submission feature
* Includes sample codes for all beers listed
* Taste quality chart helps interpret results of determined age

There are numerous factors which may affect the taste of beer, but among the most important is the freshness. MiBeerAge suggests that beer 0 - 30 days old will taste excellent; 31 - 60 days, very good; 61 - 90 days, good; 91 - 120 days average; 120+ days, poor. Other important factors include: temperature (always buy cold beer), the Pasteurization process employed, the sterile filtration process, the bottle/can conditioning process, and the beer recipe.

"Millions of people buy beer every day, but the date codes are often undecipherable," stated company President Roderick Fitzgerald. "Using MiBeerAge anyone can easily choose the freshest beer every time."

Pricing and Availability:
MiBeerAge 1.1 is $1.99 (USD) and available worldwide exclusively through the App Store in the Lifestyle category. Review copies are available upon request.


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