Apple CEO Tim Cook: Declining iPad Sales Only a 'Speed Bump'

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Posted August 26, 2014 at 10:09pm by iClarified

iPad Sales have dropped in recent months, as Apple first revealed in its third quarter results back in July. Sales have also slowed down as rumors heat up of new iPad models launching, including a 12.9-inch version due in 2015.

However, in a recent interview about tablets, Tim Cook reiterates that the recent slump is only a speed bump.

“We couldn’t be happier with how we’ve done with the first four years of the iPad,” and added that, “I’d call what’s going on recently a speed bump, and I’ve seen that in every category.”

During last quarter's conference call, Tim Cook noted that he believes there is a "significant" amount of innovation that can be brought to the iPad, and that the category is still in its early stages. In Q3 2014, Apple sold 13.3 million iPads, down from 14.1 million in Q3 2013.

We've seen some parts leak for what are allegedly the next-generation iPad, which will bring Touch ID and more.

Do you think Apple can kickstart the iPad?

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Apple CEO Tim Cook: Declining iPad Sales Only a 'Speed Bump'

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jaybone - September 2, 2014 at 8:23pm

iPad sales will continue to slump regardless of how well they still operate simply because you don't need them to do much more than consume. However in the professional space where consumption is an aspect of the work, there are core functions and applications that the device simply can't do or can't do well because it twas not designed for it. SO consider a tablet regardless of who makes it. How will you use it? Netflix and Angry Birds, or to create spreadsheets, write business plans, create presentations, write code, essentially the kind of multitasking environment needed for business. There are still formidable laptops out there that can do all that, but they are not tablets. So say I, welcome hybrids. Bring on the x-factor of the tablet with the functionality of a pro device. Then my kids can have the iPad for their games, and I'll use whatever my new device is for all of it.

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jaybone - September 2, 2014 at 8:22pm

gamerscul9870 - September 2, 2014 at 8:30pm

Ipad sales will continue to bump up when everyone realize when unsecured shit is like and how much space you need to work which makes 2 sizes work differently which makes sense for it to do much more like the iPhone. If you find some things difficult on iPhone due to size, then this is the answer. For me I use different apps for typing and this app is what I use on ipad, and on iPhone it's messaging, on both it's searching. One size fits all. But compared to laptops, mouse is the same thing but you can easily touch where ever you want on a tablet, and mouse you just have to position where you need it. Not that surface junk is doing both at once anyway which it can be one or the other. Imagine working like that on the phone. Plus the functionality of a tablet is perfect, loading speeds or about 2 seconds, how much faster does it need to be? What else should there even be to make it better? The upcoming ipad will satisfy for you but for me I am happy with the air. Enough speed and graphics handling.

What? - August 27, 2014 at 5:51am

I bought 3 Samsung tablets for my 3 children. After 5-6 months, they all started fighting each other for my wife's iPad4. Why? Haha. Samsung is a copycat. Just boring and Android is the same. Lol

What? - August 27, 2014 at 5:50am

I bought 3 Samsung tablets for my 3 children. After 5-6 months, they all started fighting each other for mu wife's iPad4. Why?

Ken - August 27, 2014 at 5:48am

Samsung will just release 15 different tablets (different in name only) and call it a day, as usual.

Dommm - August 26, 2014 at 10:39pm

My iPad 2 can still do most things so no need to buy a new one

Mike Power - August 26, 2014 at 11:29pm

not for too long isheep, cause apple will discontinue it pretty soon, this year- ipad 1had been already. good luck

gamerscul9870 - August 26, 2014 at 10:17pm

A new model always has its bright future coming just like the old ones had the chance.