Apple Will Collect Your Data for iAds But You Can Opt Out

Apple has updated its iTunes privacy policy to inform customers that it will collect user data for iAds, according to an iLounge report.

“Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns.”

“If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.”


So to opt out you must visit http://oo.apple.com from your device. If you have more than one device you must do this from each device.

Apple is expected to begin serving iAds on July 1st.

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[Message you will receive if you try to opt out from an incompatible device]