iPhone 17 Ultra? Apple May Kill 'Pro Max' Branding [Rumor]

Apple is purportedly planning to rename its iPhone 'Pro Max' model as the iPhone 'Ultra,' according to a new rumor from yeux1122.

In a post on Naver, the leaker summarizes recent rumors for Apple's next generation iPhone, noting the expected name change.

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Summary of Rumors Regarding Apple's iPhone 17 Ultra Naming Change

(Based on sources from Weibo, Taiwan, U.S. investment reports, and supply chain trends)
1. Smaller Dynamic Island Exclusive to Ultra
• (Comparing component orders, the quantity appears insufficient to cover even the Pro model.)
2. Vapor Chamber Cooling Exclusive to Ultra
• (Confirmed through supply chain sources.)
3. Larger Battery Exclusive to Ultra
• (This results in increased thickness.)

Most importantly, Apple is expected to further differentiate its lineup by introducing an Air (tentative name) model and renaming the top-tier model as Ultra, creating a clearer distinction between the Pro and Max models.
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If accurate, the lineup we'd see unveiled in September would be the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Ultra.

Check out these concept renders for a better look at the expected design of the iPhone 17 Pro/Ultra.

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