Apple is preparing to release two new VR/MR headsets in 2026, according to a new report from TrendForce. One model will likely be an update to the high-end Vision Pro headset; whereas, the other model will target mainstream consumers.
Looking ahead, Apple is expected to launch its next generation of VR/MR devices as early as 2026, with a strategy to introduce two distinct models targeting both high-end and mainstream segments.
The high-end model is expected to continue using OLEDoS display technology with a resolution exceeding 3,000 PPI for an exceptional visual experience. The company may expand its suppliers beyond Sony to reduce production costs, potentially including Chinese firms.
As for the mainstream model, it will likely use less advanced display technology to bring down the price.
For its mainstream model, Apple is expected to focus on affordability and cost-efficiency to target price-sensitive consumers. Possible display options for this model include glass-based OLED displays and LCDs with LTPO backplane technology, both of which offer a balance between performance and cost. This dual-track strategy will allow Apple to simultaneously target premium and mainstream market segments, reinforcing its influence in the global VR and MR market.
TrendForce estimates that Apple's entry to the market quickly gave the company a 5% share of sales and made it the third largest player; however, sales have fallen short of expectations and given its high price and limited content, it may take some time for Vision Pro to make further gains.
Hit the link below to read the full report...
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Looking ahead, Apple is expected to launch its next generation of VR/MR devices as early as 2026, with a strategy to introduce two distinct models targeting both high-end and mainstream segments.
The high-end model is expected to continue using OLEDoS display technology with a resolution exceeding 3,000 PPI for an exceptional visual experience. The company may expand its suppliers beyond Sony to reduce production costs, potentially including Chinese firms.
As for the mainstream model, it will likely use less advanced display technology to bring down the price.
For its mainstream model, Apple is expected to focus on affordability and cost-efficiency to target price-sensitive consumers. Possible display options for this model include glass-based OLED displays and LCDs with LTPO backplane technology, both of which offer a balance between performance and cost. This dual-track strategy will allow Apple to simultaneously target premium and mainstream market segments, reinforcing its influence in the global VR and MR market.
TrendForce estimates that Apple's entry to the market quickly gave the company a 5% share of sales and made it the third largest player; however, sales have fallen short of expectations and given its high price and limited content, it may take some time for Vision Pro to make further gains.
Hit the link below to read the full report...
Read More