The iPhone's share of new smartphone activations in the United States has continued to decline, according to a fresh report from Consumer Intelligence Research Partners.
Over the past four quarters, iPhone activations have reportedly dropped from 40% to 33%. This is based on an estimate of activations performed during the 12-month period ending each quarter. CIRP performs a quarterly survey to capture all phone activations and says the trailing 12-month period eliminates functuations due to seasonality.
In some respects, the current one-third share represents a return to a much earlier time. Six years ago, Apple iPhone captured a similar share of activations. Then, operating systems beyond iOS and Android, including Blackberry and even some Windows phones controlled a portion of the smartphone market. Apple's share increased steadily until the first year of the COVID-19 pandemic and has now returned to the historic level of about one-third iPhone, two-thirds Android.
CIRP suggests that the move from two-year subsized phone purchase contracts to more transparent phone purchase plans has resulted in some customers waiting longer to upgrade their current device. It appears this may be affecting Apple a bit more than their Android rivals.
More details in the full report link below...
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Over the past four quarters, iPhone activations have reportedly dropped from 40% to 33%. This is based on an estimate of activations performed during the 12-month period ending each quarter. CIRP performs a quarterly survey to capture all phone activations and says the trailing 12-month period eliminates functuations due to seasonality.
In some respects, the current one-third share represents a return to a much earlier time. Six years ago, Apple iPhone captured a similar share of activations. Then, operating systems beyond iOS and Android, including Blackberry and even some Windows phones controlled a portion of the smartphone market. Apple's share increased steadily until the first year of the COVID-19 pandemic and has now returned to the historic level of about one-third iPhone, two-thirds Android.
CIRP suggests that the move from two-year subsized phone purchase contracts to more transparent phone purchase plans has resulted in some customers waiting longer to upgrade their current device. It appears this may be affecting Apple a bit more than their Android rivals.
More details in the full report link below...
Read More