Apple Touts Eliminating Leather Despite Widespread Criticism of Its Replacement [Video]

Apple has shared a short new ad entitled, 'Goodbye Leather,' touting the elimination of leather from its product lineup.

Apple has eliminated leather in accessories to help reduce impact on the planet. There's more to iPhone.

It's somewhat surprising that the company is highlighting its removal of leather accessories. Apple's replacement, a material called FineWoven, has been widely criticized by consumers.


Apple states that FineWoven accessories for iPhone are crafted from a "luxurious and durable microtwill" that is comprised of 68% post-consumer recycled content, producing significantly lower emissions compared to leather.

Users have reported that the FineWoven material feels cheap and does not hold up well with use. It's prone to snags, retains stains more prominently, and shows wear quickly. Some customers also find Apple's FineWoven cases to be uncomfortable to hold due to their hard, rough edges. They are so unpopular that Amazon has a warning displayed on the product listing, letting potential customers know that the item is frequently returned.

Take a look at the ad below...