SAI's Chart of Day shows how much tech companies like Apple spend on advertising.
Apple spends half as much on ads as Microsoft, and appears to get more out them. This sort of surprised us, as it seems that iPhone ads are constantly on TV.
Also notable is that Yahoo plans to spend $80 million on its new "It's You" ad campaign. That's almost double what it spent last year.
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Apple spends half as much on ads as Microsoft, and appears to get more out them. This sort of surprised us, as it seems that iPhone ads are constantly on TV.
Also notable is that Yahoo plans to spend $80 million on its new "It's You" ad campaign. That's almost double what it spent last year.
Read More