Apple has shared a new ad for the iPhone 15 entitled, 'Swoop'.
Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone.
In the ad, a bird repeated swoops down to attack a cyclist who ends up falling off her bike. The woman's iPhone also takes a tumble, but survives unscathed due to Apple's 'Ceramic Shield'.
According to Apple, its Ceramic Shield front cover goes beyond glass by adding a new high-temperature crystallisation step that grows nano-ceramic crystals within the glass matrix. This purportedly increases drop performance by 4x.
Take a look at the ad below...
Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone.
In the ad, a bird repeated swoops down to attack a cyclist who ends up falling off her bike. The woman's iPhone also takes a tumble, but survives unscathed due to Apple's 'Ceramic Shield'.
According to Apple, its Ceramic Shield front cover goes beyond glass by adding a new high-temperature crystallisation step that grows nano-ceramic crystals within the glass matrix. This purportedly increases drop performance by 4x.
Take a look at the ad below...