Live Blog of Apple's October 30 'Scary Fast' Special Event

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That's it!

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Thank you all for joining us. Have a great night.

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The most advanced chips ever created for a personal computer.

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There has never been a better time to experience a Mac.

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Back to Tim.

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iMac starts at $1299. Order today. Available next week

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1080p FaceTime HD camera, six speaker sound system.

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Gets M3 processor.

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Same design.

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On to iMac.

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M3 and M3 Pro available today. M3 Max available later in November.

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14-inch MacBook Pro now starts at $1599. 16-inch MacBook Pro starts at $2499

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Recapping.

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Also going through some new macOS Sonoma features.

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Now showing a preview of Monarch Legacy of Monsters on MacBook Pro.

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M3 Pro and M3 Max MacBook Pros come in new Space Black color.

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Consistent brightness with Studio Display.

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SDR content is display up to 600 nits. 20% brighter than before.

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For most workloads you won't hear the fans and will get up to 11 additional hours of battery life.

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Up to 22 hours of battery life.

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Supports up to four high resolution external displays.

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Supports up to 128GB of unified memory.

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With M3 Max, up to 2.5X faster than 16-inch MacBook Pro with M1 Max

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On to M3 Max.

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Can drive two external high resolution displays.

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With M3 Pro, MacBook Pro is up to 40% faster than the 16-inch with M1 Pro.

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Beginning with 14-inch MacBook Pro. Now starts with M3.

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The new MacBook Pro is scary fast.

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Introducing the new MacBook Pro.

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Efficiency cores up to 30% faster than M2

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Performance cores are 15% faster than M2.

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Up to 2.5X faster rendering than M1

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Hardware accelerated ray tracing comes to Mac for the first time.

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Pro 3D rendering apps can produce stunning visuals faster than ever.

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Hardware accelerated mesh shading

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Significantly improved performance for Pro apps and games.

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Next generation GPU that takes the largest leap forward ever for Apple Silicon

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Built using 3nm technology.

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Debuting M3, M3 Pro, and M3 Max

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Touting industry leading power efficiency.

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Started with MacBook Pro

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Tim Cook emerges with smoke behind him

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Spooky Apple Park!

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A video intro with people working on Mac

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We are starting now!

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We will be providing coverage of Apple's upcoming 'Scary Fast' special event right here, beginning October 30, 2023 at 5:00pm PT / 8:00pm ET.

The event will be focused on Mac, with Apple expected to unveil new 14-inch and 16-inch MacBook Pros, as well as a new iMac. Given the 'Scary Fast' event name, it's possible we could see new M3, M3 Pro, and M3 Max chips announced.

Allegedly, there have been two versions of the M3 Pro in testing for the MacBook Pro. One has 12 main processor cores (6 high performance, 6 high efficiency) and 18 graphics cores. The other has 14 main processor cores (10 high performance, 4 high efficiency) and 30 graphics cores. Similarly, there are multiple M3 Max chips in testing including a top-end version with 16 main cores (12 high performance, 4 high efficiency) and 40 graphics cores. It's also rumored that Apple could introduce new configurations that have 24GB and 48GB of RAM.


For the iMac, the design is expected to stay the same but there could be a revamped stand. Codenamed J433 and J434, the desktop may feature an M3 chip with 8 main cores (4 high performance, 4 high efficiency) and 10 graphics cores.

Finally, Apple could introduce updated Mac accessories with USB-C support, including the Magic Mouse, Magic Trackpad, and Magic Keyboard.

Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS to be notified when our live blog starts!