iSuppli research indicates that iPhone users spend more time exploiting its multimedia features than making calls.
Owners of all types of mobile handsets use their phones for voice communications 71.7% of the time, according to research from iSuppli's ConsumerTrak survey of US residents. In contrast, iPhone owners spend just 46.5% of their time with the product engaged in voice calls.
"This usage pattern shows Apple has succeeded in producing a true convergence product that consumers like to use for multiple purposes," said Greg Sheppard, chief development officer for iSuppli. "Apple has come as close as anyone to achieving a balanced convergence in mobile-handset features and usage."
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Source: iSuppli, compiled by Digitimes, April 2008
Owners of all types of mobile handsets use their phones for voice communications 71.7% of the time, according to research from iSuppli's ConsumerTrak survey of US residents. In contrast, iPhone owners spend just 46.5% of their time with the product engaged in voice calls.
"This usage pattern shows Apple has succeeded in producing a true convergence product that consumers like to use for multiple purposes," said Greg Sheppard, chief development officer for iSuppli. "Apple has come as close as anyone to achieving a balanced convergence in mobile-handset features and usage."
Read More
Source: iSuppli, compiled by Digitimes, April 2008